For more than two decades, I’ve partnered with businesses to refine their digital strategies, leveraging cutting-edge tools, software, and a constantly evolving knowledge base to connect them with the audiences that drive their success.
It all began in 2004 when I trained in search engine optimisation, so back when Google looked like this:
Simpler times…
Since then I’ve been fortunate enough to work with some lovely people and fantastic organisations including Imperial College London, Pet Drugs Online, The Co-operative Bank, Open Spaces Society and Oxfam.
What drives my passion for digital media? I love the ability to see results unfold in real time and witness the tangible impact on businesses and the customers they serve.
Beyond digital consultancy and search marketing, I’ve built a thriving network of community-focused websites that help families discover local activities.
What began with Cheltenham Rocks nine years ago has grown into 25+ sites across the UK, collectively receiving over 2.5 million visitors annually and engaging a social media community of nearly 100,000 followers.
I’m a real geek when it comes to tracking (hello GTM!) and measuring. So yes, I’m a hoot at dinner parties.
Embracing AI Innovation
Like many small business owners, I’m constantly juggling multiple priorities. When generative AI came onto my radar a few years ago, I saw an opportunity to work smarter by streamlining workflows, automating repetitive tasks, and unlocking new possibilities. Today, I make use of lots that I’ve learned in daily life; AI tools enable me to scale my own platforms, deliver better value to the businesses I work with, and achieve even better results in significantly less time.
Alongside Amy, I provide AI consultancy that delivers measurable outcomes – freeing you up to focus on managing your business strategy rather than battling with admin.
My marketing hat is always on, so I’ll be ensuring you maximise the opportunities to connect with your audience, whilst supporting you in adopting tools that handle time-consuming tasks in minutes, not hours.
But don’t just take my word for it – see it in action…
Cheltenham Rocks Case Study
Getting Found in Answer Engines
With 66% of 18-24 year olds using LLM ‘answer engines’ for search, the digital landscape is evolving rapidly.
As traditional Google SEO shifts, we’ve focused on ensuring the businesses we support remain visible where their audiences are searching, including platforms like Chat GPT and Claude.
Mastering the fundamentals of LLM visibility has become a cornerstone of our approach to modern digital strategy.
Cheltenham Rocks comes up as the top recommendation when Chat GPT, Copilot, Gemini, Claude, Perplexity were asked ‘What’s the best website for finding family activities in Cheltenham?’. That’s not luck, that’s knowing our way around answer engines and how they crawl websites for data.
What do the ‘Big 5’ think of your business? Do they know who you are and what you do?
We can help you get found in LLMs.
Plus how about:
The possibilities are literally endless and we’d love to help you navigate through the gen AI noise and match you with the tools that fit your needs.
What will you do with the time you save? Book a discovery call today.